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Hello, my name is Jen.

I’m mama to these 2 beauties, an award winning wedding stationery designer and the founder of Tribe & Story - a soon-to-be collection of cool stationery for cool families, kickstarting with a brand new baby record book.

I searched high and low for a baby record book for both of my kids but found they were either too ‘twee’ and cutesy (really not my thing),  too cheap (not quite the heirloom I had in mind), too rigid in their content (I want to record MY memories, MY way) or a combination of all three. So I decided to design the baby record book I was so desperately looking for... and This is Your Story was born.

2 years in the making, This is Your Story is carefully designed for parents that want something a bit cooler than the norm and something they can really make their own. Our book has been purposely designed for flexibility, meaning that extra pages can be added in and unwanted pages taken out. The content is a perfect combination of helpful prompts to get your thoughts flowing and free space to record your memories, your way.

I’m so excited to share more with you!

Jen x